Despite the the fact that multimedia plays a major role in today’s websites, copy remains a critical ingredient for success. Web content appears everywhere, from banner text to product and service descriptions, to photo captions. As professional writers, we shape all written content to match your business and your brand.
Deciding on the right style and tone for your site is important. Your online voice should reflect your business and your industry. Maybe you need content that is light and fun, or perhaps your company calls for a more corporate, sophisticated approach. Our skilled writing team helps you identify the best direction and writes your web copy with confidence and clarity.
Writing a website is no small matter. The copy on your site defines who you are, it tells people what you do, and it drives people to take action. It’s a big part of your online communications strategy, which means it’s a job best left to professionals.
No matter how much actual writing is required, at all times we practice an economy of words. It’s a simple rule, really: never use three words when one word will do. Get to the point, be clear, be concise. We follow this rule even when we’re paid by the word. Our goal is always to ensure that readers can get whatever information they’re looking for with minimum effort.
Everything we write is SEO-friendly, original and relevant – exactly the kind of content search engines love. We write real words, written by real writers, intended for real people. We don’t attempt to trick the search engines with spammy keywords, but rather engage readers with great words.
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18 King Street East, Suite 1400
Toronto, ON M5C 1C4